Meantime Brewing Co. rebrand rollout & marketing campaign (pitch)

Modern London brewery requiring rollout of their recent rebrand across the complete product range including labels and draft badges, also packaging, events materials, POS, advertising, sales aids, tasting notes, promotional items for on and off trade and in-house retail requirements. Also marketing campaign ideas for the new ‘Long Necks’ range aiming at customers new to Meantime and also male and female premium lager drinkers. Several design development ideas were presented portraying that Meantime beers are very much born from the provenance of the past and driven by the innovative taste of the future. The ‘Long Necks’ concepts were aimed at a London audience with the strapline of ‘London, if only you could bottle it.’