PCT is a leading, independent telecommunications’ services provider to businesses throughout the UK. They needed a rebrand to appeal to their ever-growing client base of large corporates, SMEs and charities and to reflect 10 years of successful trading in a variety of sectors including law, health and education.
A professional and business-like brand was created with a modern identity for PCT and also Premier Choice Internet, the sister company. The new logo is based on the traditional phone receiver ‘dotty’ pattern but also indicates the digital aspect of communications. A strapline of ‘Bespoke solutions for business’ was developed and also a tone of voice established for the copy. www.premierchoicetelecom.com