Carbon Descent marketing campaign sappi itm 2007 uk award winner

Our ‘think climate’ campaign, launched at City Hall, for London-based environmental charity Carbon Descent. Aimed to raise awareness of how to reduce your carbon footprint and and help achieve a sustainable future for london. Main target audience of government bodies (eg TFL, GLA), local authorities, private businesses, not-for-profits, charities, community groups and schools.

Our campaign won funds from international paper company Sappi to pay for the implementation and production. The judges said that although the environment was often a difficult topic to handle, the campaign created a powerful and clear message that action was essential.