Al Wasl will be a groundbreaking urban community integrating the best in modern, sustainable thinking with the rich cultural heritage and tradition of Saudi Arabia. Situated near Riyadh it will feature more than 50,000 homes. The transport rich setting will house an energetic business community with world class offices facilities and also have shaded boulevards, parks and neighborhoods. A pre-launch brand brochure was required to attract investors. This was a no expense spared, luxurious, over-sized hard backed book with a french folded interior and produced with foils, metallics and special inks. The content has a warm and inviting colour palette and dynamic photgraphy conveying the idea that the residents living in Al Wasl will enjoy a balanced lifestyle, without compromise. (Freelance for Brand Instinct).