Serrenia, is a £1.4bn luxury resort in the Egyptian Red Sea and comprises of a 200-room, seven-star hotel, offering 24-hour butler service, a golf course and leisure spa. It also includes an international marina, a retail district containing a shopping centre, nightclubs, bars, restaurants and a sports club.

The concept above shows an identity and a clean, minimal, circular look and feel for the brochure design which was inspired by the curved buildings and the location surrounded by water. The evocative quote; ‘The future belongs to those who believe in the beauty of their dreams’ was used throughout to convey the aspirational proposed lifestyle. (Freelance for Publicis Dialog).